A little of history...
L’Occitane en Provence
is a brand of natural cosmetics created in 1976 by Olivier Baussan. The brand
uses the principles of the aromatherapy and the herbal medicine and cultivates
simple values: the authenticity, the respect and the sensorial aspect.
Olivier Baussan sells
its own creation at the age of 23 and opens its first store in 1997. The first
factory “L’Occitane en Provence” opens its doors in Provence at Volx in 1981
and in 2002 the first store in Paris is open.
The company is well
involved into the social aspects, indeed the company established
"workshops scents" for the not clairvoyants children, and provides
itself in shea butter, stemming from the "sustainable trade" in
Burkina Faso.
What a Product!
L’Occitane en Provence
proposes 3 different types of fragrances: The women fragrances, the men
fragrances and the Home fragrances.
All are inspired by the
Mediterranean lifestyle: using a L'OCCITANE product is always a moment of
well-being and sensory delight.
The brand selects the
natural components, stemming from responsible, local agricultural sectors. It
avoids the use of the chemical solar filters, excludes gradually the parabène
of its products, eliminates the phthalates of its formulae and limits the use
of the silicone. It favors the plant extracts, stemming from the Provençal and
Mediterranean soil (with Protected designation of origin, AOP), and bio fully
qualified teachers (with the label Ecocert).
As a result the main
components of L’Occitane en Provence perfumes are developed from declensions
and from variations of flowers as the organic Immortelle, the organic Myrtle,
the Almond, the organic Cade, the organic Angelica from the Drôme, the Rose,
the P.D.O. Lavender of Haute Provence, the Verbena, the Cherry blossom, the
Peony and the Shea butter. And all this smell of paradise is bottled in
different sizes 50, 75, 100, 125 or 300 ml.
Today the brand own
more than 2 350 shops in 90 countries. So all around the world, customers that
prefer a famous French perfume and can buy these fresh bottles in the so-called
L’Occitane en Provence stores.
It is also possible to
buy its bottle of perfume through Internet on its own website
http://uk.loccitane.com which is available in different languages to be more
accessible.
But also in pharmacies,
with skin care section products and where there is all kind of customers with
all a different budget so that allow the brand to be at the scope of everyone
on the market.
To attract more
customers, L’Occitane en Provence take advantage of every year celebration as
sales, Christmas, new year special flash… and celebrate your special occasion
with the Provencal gift sets.
Then we can see the
kind of offers that pushes the customer to buy more with the “$15 when you
spend $40” or “spend $49.5 for a special collection pack worthing $72”.
Moreover, the company
offers free samples, free gift-wrapping and free standard delivery over $25
when we order our perfumes through the Internet.
The promotions that the
brand offer is to make the customer closer to the nature, the environment that
he is living in. It favors the traditional and the family side by proposing
baskets with a mix of products to be shared.
For the price of the
fragrances it can go from 27 to 55in function of the size of the bottle ad its
edition.
86% of the production
of L’Occitane en Provence is exported abroad, the brand knew how to charm and
implant itself in the foreign countries.
Follow the scent
References :
L'Occitane
en Provence - http://uk.loccitane.com
Forbes, The
Billionaire Behind L'Occitane's Asian Expansion - http://www.forbes.com/forbes/2011/0411/features-billionaire-behind-loccitane-asian-expansion.html
Beauty
blog, Tips using L'Occitane en Provence - http://beaute-blog.blogspot.fr/2014/06/ma-routine-de-soin-avec-loccitane-une.html
Youtube,
La collection de Grasse by L'Occitane en provence - https://www.youtube.com/watch?v=ll0jNK3KxmM&list=PLU8HNbOgTw640pSQGngJEiH2Xi85vPlZv&index=11
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